Technology + Innovation

Artificial intelligence. Software. Ecommerce. Semiconductors and nanotechnology. The Central Coast is a thriving tech hub, home to leading companies, a ripe entrepreneurial ecosystem and two top STEM-focused universities.

Amazon, Google, Zoom, PayPal and Sonos are some of the household names with operations in Santa Barbara, which newcomer Jackpocket has dubbed the “Silicon Riviera.” Up-and-comers include Appfolio, a cloud-based property management software with a $4.6 billion market capitalization, and Cognixion, a neural-interface start-up that earned investment from the Amazon Alexa Fund.

“Silicon Coast” is what calls San Luis Obispo County, which landed on the tech map as wellness juggernaut Mindbody grew from garage to global company. It now has plenty of company, from small scrappy start-ups and mid-size companies attracting M&A deals to the nation’s leading voice for right-to-repair advocacy, iFixit, and Amazon, which has a growing office in downtown San Luis Obispo.


  • Santa Barbara is the 8th-fastest-growing startup city in the nation, according to York IE‘s latest report.
  • Santa Barbara-based Bitwarden raised $100 million in venture capital in September, fueling growth of its open source password manager.
  •, a San Luis Obispo-based offline marketing automation company, raised $22 million in Series B funding, bringing its investment to date to $31 million
  • Santa Barbara-based Invoca reached Unicorn status, valued at $1.1 billion, with an $83 million raise in its intelligent conversation platform in June
  • The $1.9B San Luis Obispo-based wellness platform Mindbody acquired Class Pass, a billion-dollar subscription-based fitness marketplace, and secured a $500 million investment, sparking a new growth phase and opening the door to a new IPO


regional knowledge and innovation companies


knowledge and innovation workers


average annual wages


Cal Poly-SLO

In addition to a leading engineering program, the computer science program at Cal Poly is consistently rated among the best in the nation. Its undergraduate software engineering major was the first in California, and graduates are heavily recruited by the top firms in the industry, including Google, Microsoft, Apple and Amazon.

UCSB's campus on the ocean cliffs

UC-Santa Barbara

The birthplace of the practical scanning microscope, UCSB is home to a world-renowned engineering program and an innovative Technology Management program. Its 10 national centers include the ​​Center for Responsible Machine Learning, the Center for Digital Games Research and the Center for Information Technology and Society.

CA Cybersecurity Institute

Bringing together government, the private sector and academia, the California Cybersecurity Institute advances education, workforce development and applied research in cybersecurity, shaping the state’s cyber standards and training cybersecurity professionals.

SLO Partners

SLO Partners offers a range of upskilling and tech apprenticeship programs in full-stack software development, software testing and IT networking to help companies build a pipeline of skilled talent. The nonprofit also provides candidate screening, specialized training and talent matching.

Softec + Ventech

Formerly the MIT Enterprise Forum, Ventech hosts regular events to inform, inspire and connect tech professionals and entrepreneurs. Softec has supported SLO County’s software and technology community for 25 years with monthly networking and educational events as well as advocacy and resource building.

people working at the HotHouse incubator

Entrepreneurial ecosystem

The regions is home to a network of startup and small-business support services, a university-affiliated tech park, incubators and coworking spaces as well as venture capital firms, pitch competitions and angel and private equity conferences.

Knowledge + Innovation companies

Explore the map to discover the breadth of technology companies in the region.