Ideas + Action for a Thriving Central Coast

We are a REGIONAL ECONOMIC ACTION COALITION forged to quarterback complex issues and unlock economic opportunity for all across our region.

Reach CEO Melissa James talks at an easel

REACH 2030

An action plan to spur job creation and boost economic opportunity on the Central Coast by creating 15,000 higher-wage jobs by 2030.


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A SpaceX rocket at Vandenberg AFB

Space @ Vandenberg

A landmark new agreement heralds a new chapter for the commercial space industry on the Central Coast, from Ventura to Monterey.

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REACH in the news

Check out the latest media coverage of REACH events and initiatives, plus our own news and updates.

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Job Creation Road Map

REACH’s four strategic priorities work together to spur job growth


Accelerate job growth in target industries

By bolstering current industry strengths, including agritech, cleanteach & renewable energy, aerospace & defense, precision manufacturing and technology

Help us build a stronger Central Coast