Innovation Grows Here

An emerging clean energy hot spot.
A key frontier in the new Space Age.
A vibrant hub of tech, aerospace, precision manufacturing and agtech, from start-ups to industry leaders.

This is California’s Central Coast, where pioneers and innovators pursue their passions in a place they love to call home.

Map of Santa Barbara and San Luis Obispo Counties
United Airlines plane flying

Connected

Between Silicon Valley and Los Angeles along CA’s 101 highway, San Luis Obispo and Santa Barbara Counties offer strategic connectivity, with high-speed fiber, uncongested highways, harbors and three commercial airports.

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student smiling at graduation ceremony

Talented

An energetic startup culture, top-ranked STEM universities, industry-oriented community colleges, strong k12 schools and innovative workforce programs combine to produce well-educated and highly skilled workers.

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Student displaying work

Competitive

Central Coast-born innovations and ideas are active in the global marketplace, while our location offers more value than the hyper-competitive real estate and labor markets of California’s metro areas.

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Key Industries

About Reach

We are a Regional Economic Action Coalition uniting public, private
and civic leaders across the Central Coast of California

Our Priorities

Affiliations + Memberships

Help us build a stronger Central Coast