REACH 2030:                     15,000 good-paying jobs by 2030

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A 10-year plan to transform the quality of life on the Central Coast by building a sustainable, inclusive economy with opportunities for all residents to enjoy productive, fulfilling lives.

This goal — 15,000 jobs paying annual salaries of at least $50,000 — works to counteract the region’s deficit of good-paying jobs and provide people a path to financial stability. Today, 2 of 3 local jobs pay less than $50,000, lower-wage jobs are growing faster than any other income level, and too many of us are struggling to get by.

We can and must do better. The REACH 2030 goal moves us toward a living-wage job for every working household, one that provides an entrance to the middle class and the security to remain there. It also shifts our job mix significantly toward a healthier balance and provides mobility up the economic ladder.

REACH 2030 Strategic Initiatives

These six interrelated initiatives — designed with input from hundreds of leaders and more than a thousand residents from across the Central Coast — work in concert to accelerate the growth of quality jobs.

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1. Foster the Start-up, Attraction and Expansion of High-Wage Industries

Energy/Clean Tech. Agritech. Aerospace & Defense. Precision Manufacturing. Technology. These industries hold potential to become prime drivers of high-paying jobs in the region.

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A rocket taking off

2. Build a Thriving Space Enterprise at Vandenberg Air Force Base

Vandenberg is a prime launchpad for the new Space Age, one fueled by commercial enterprise and reinvigorated NASA missions.

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Aerial photo of Diablo Canyon Power Plant

3. Influence the Transformation of Diablo Canyon

The plants’s impending closure presents a once-in-a-lifetime opportunity to repurpose existing infrastructure and thousands of acres of pristine land and unspoiled coastline.

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aerial photo of a coastal San Luis Obispo County town

4. Champion Regional Planning in Support of Economic Expansion

Housing, transportation, water and high-speed connectivity are essential to supporting the region’s workforce and promoting business expansion.

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Two people riding on a bike path in San Luis Obispo

5. Spur Infrastructure Investment through Collaboration and Innovation

We’re exploring new ways to pay for sorely needed infrastructure improvements, from innovative financing to public-private partnerships.

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6. Expand and Integrate Education Opportunities

The future of work is changing faster and more dramatically than at any other time in history, and we must ensure we have a skilled and knowledgeable workforce.

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