More opportunity for more people on the Central Coast. That’s the heart of our mission to grow economic prosperity and ensure the region’s residents can ...

Welcome to Reach

Gain education + training

Too many Central Coast residents struggle to get by. We are paving accessible education and career pathways to empower people with the skills and training to access good-paying jobs and build secure futures.

Build a livelihood

Our economy has too many low-paying jobs. We are growing good-paying jobs by going big on space + aerospace, cleantech + energy, and high tech, and establishing the Central Coast as a place where innovation, startups and homegrown companies flourish.

Afford a place to live

Housing costs are out of reach for too many Central Coast residents. We are spurring the creation of housing of all types to meet the needs of the region’s workers and families.

47%

of Central Coast families struggle to get by

25%

of regional jobs considered “good jobs”

+50%

of residents who spend more than 30% of their income on housing

Transformative opportunity

Our region is primed for broad, inclusive job growth in fast-growing global industries that can increase economic prosperity and mobility for Central Coast residents.

01

Transformative opportunity

Our region is primed for broad, inclusive job growth in fast-growing global industries that can increase economic prosperity and mobility for Central Coast residents.

02

Critical turning point

We must meet this moment with urgency, sharpening our focus on housing, job creation and job preparation to capture these once-in-a-generation opportunities.

03

Catalytic momentum

We have built a robust coalition of change-makers across business, government and education tackling the region’s biggest challenges and seizing our most promising opportunities.

We are making big bets on the region’s future and people, driving action + progress and championing the system changes needed to realize our vision of a thriving Central Coast.

Jobs

Spur entrepreneurship + business expansion

From tech to healthcare and construction design, our economy spans industries with the potential to create thousands of new good-paying jobs. Through a range of efforts, we are establishing the Central Coast as a place where innovation and homegrown companies flourish.

Jobs

Launch space + aerospace

Home to the world’s second-busiest spaceport and a rich air and space legacy, the Central Coast is emerging as a competitive frontier for space and air-mobility innovation. We are leading deep collaboration to drive public and private investment in space and aerospace and foster local high-wage job growth.

Jobs

Fuel climate + energy innovation

A longtime hub of clean energy generation, the Central Coast is uniquely positioned to play a leading role in the global energy transition. We are at the forefront of partnerships to harness the region’s distinctive assets and expertise to ensure that this legacy industry remains a core driver of the regional economy.

Jobs

Power the future of high tech

The Central Coast has long played a big role in developing tiny tech. By harnessing university research and supporting industry innovation, the region is poised to pioneer the future of quantum computing, semiconductors, chips and microelectronics while creating good-paying jobs accessible to those without a 4-year degree.

Pathways

Empower people with with accessible career paths

More opportunity for more people is the heart of our mission. By working with industry and education to pave accessible career pathways, we are enhancing the region’s ability to grow from within while advancing economic mobility and security for the people who live here.

Housing

Enable housing for the region’s workforce

Housing the workforce is a key building block of economic activity and job growth — not to mention a thriving community. We are collaborating across government and business to expand housing options to unlock job creation and meet the needs of the region’s 360,000 workers.

$342 M

in new public investment secured for region

7,780

jobs in pipeline

400+

Central Coast community leaders participating monthly in active, growing regional coalition

Two futures lie ahead. One where we shape a thriving, equitable economy—and one where opportunity continues to drift away. Will we meet this moment, or let it pass us by?

We are building a future with more: more opportunity, more inclusion, more prosperity — so every person, every business, and every community on the Central Coast can thrive.

Education shapes the workforce. Housing supports the community. Jobs power the economy. When one piece thrives, the others follow. When one struggles, the entire system feels the strain.

Collaboration isn’t a buzzword. It’s how we make real change. We unite private and public leaders and communities across two counties to shape solutions that work for everyone.

It’s going to take all of us — visionaries, collaborators, bridge builders and doers — to shape a future where innovation drives progress, vibrant communities flourish, and prosperity is shared.

01 At a Crossroads

Two futures lie ahead. One where we shape a thriving, equitable economy—and one where opportunity continues to drift away. Will we meet this moment, or let it pass us by?

02 A Movement for More

We are building a future with more: more opportunity, more inclusion, more prosperity — so every person, every business, and every community on the Central Coast can thrive.

03 Everything is connected

Education shapes the workforce. Housing supports the community. Jobs power the economy. When one piece thrives, the others follow. When one struggles, the entire system feels the strain.

04 The Power of We

Collaboration isn’t a buzzword. It’s how we make real change. We unite private and public leaders and communities across two counties to shape solutions that work for everyone.

05 REACH with us

It’s going to take all of us — visionaries, collaborators, bridge builders and doers — to shape a future where innovation drives progress, vibrant communities flourish, and prosperity is shared.

Learn More

REACH 2030 + Beyond

Read the comprehensive 2030 REACH 2030 + Beyond report here

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REACH Out

Get in touch to explore what we are capable of achieving when we think bigger and act together

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Join the movement

Discover how you can be part of building a stronger Central Coast