Good-paying jobs are the backbone of economic mobility and regional prosperity.
Good-paying jobs—roles with annual wages of $62,000 or more—are more than a paycheck: they provide financial security that allows families to build long-term stability.
They offer career mobility, opening pathways for skill-building and advancement, while enhancing regional competitiveness by attracting and retaining talent that fuels local industries and innovation.
The ripple effects extend across the Central Coast, sustaining community vitality with higher wages that boost local businesses, housing markets, and essential services.
Explore how we’re driving sustainable, inclusive growth that ensures the prosperity of the Central Coast for generations to come across four initiatives.
Welcome to Reach
Spur Entrepreneurship + Business Expansion
See how we are establishing the Central Coast as a place where innovation and homegrown companies flourish.
Launch Space + Aerospace
See how we’re leading deep collaboration to drive public and private investment in space and aerospace and foster local high-wage job growth.
Fuel climate + energy innovation
See how we’re powering partnerships to ensure that this legacy industry remains a core driver of the regional economy.
Power the future of high tech
See how we’re harnessing university research and supporting industry innovation to pioneer innovation while creating accessible jobs.
