From all things tech to healthcare and building design and construction, our regional economy spans established and emerging industries with the potential to create thousands of new good-paying jobs.
Our regional economy has a lot going for it. A diversity of businesses competing and thriving in global markets. Enviable education and innovation assets. An energetic spirit of community and entrepreneurship nurturing startups and scaleups.
Through targeted steps to better connect and strengthen these foundations, our region can link businesses in our community with the resources they need to grow, spur the creation of more high-paying jobs for our residents, and firmly establish the Central Coast as a place where innovation, startups and homegrown companies flourish.

What we're doing
Focused action to drive near-term wins and progress
1.
Supporting the expansion of key industries by convening industry and regional leaders to build on strengths, address challenges and seize opportunities to grow jobs.
2.
Boosting entrepreneurship by scaling the existing network of incubators, programs and resources, while identifying gaps and catalyzing the development of new programs.
3.
Catalyzing university innovation by strengthening connections between university-led R&D and industry partnerships to bring new products and technology to market.
4.
Delivering tailored business expansion services by providing concierge support to growing and prospective companies in areas including site selection, incentives, permitting, stakeholder engagement, and partnership development.
5.
Establishing a network of development-ready sites for business growth by taking inventory of available sites, connecting business needs with site availability, and providing support to shepherd potential sites through the development process.
6.
Promoting the Central Coast’s global innovation by marketing and serving as front door to the region and amplifying the story of the Central Coast as a premier location for innovation, entrepreneurship, quality of life and attracting and retaining top talent.
SYSTEM CHANGES WE'RE CHAMPIONING
Broad-based activity to achieve the longer-term structural shifts, institutional alignment and cross-sector consensus needed for success
Public investment in economic development
All levels of government must prioritize catalytic investment in the infrastructure, education, workforce development and other building blocks of economic growth, a cornerstone of our advocacy and collaboration with government partners.
Commitment to collaboration over competition
Combining our collective strengths, assets and efforts across jurisdictions, community segments and political aisles is the only way our region will reach the goal of greater economic prosperity. Galvanizing and stewarding this regional mindset and commitment is a core part of the REACH mission.
Streamlined government processes
Clarity and certainty in gaining permitting approval and utility service are needed to attract private-sector investment in the buildings and infrastructure to support industry growth. We advocate widely for these improvements.