Capital Environment

Central Coast companies earn big wins in the capital market.

Sonos, Jamba Juice and Deckers Brands (UGG, Teva, Sanuk and Hoka) are among the name brands born and bred on the Central Coast. Others have been snatched up by leading companies like Amazon, Northrup Grumman and LinkedIn that then establish operations here.

Spurring this growth is an active environment of angel investors and venture funds supporting startups at every stage — seed to Series A (B, C, D) to successful exits.

Recent highlights


fastest-growing startup city in 2022 (Santa Barbara)


Wyatt Tech acquisition


raised by Bitwarden

Looking to start or scale?

The Central Coast has a ripe entrepreneurial ecosystem with incubators, small business resources, innovative training programs, and university research and partnerships.