The California You’ve Been Looking For

Between the coast and rolling vineyards lies an exceptional quality of life and ideal place to raise a family.

Life on the Central Coast


21.1 minute average commute time – 29% lower than state average and 36% lower than Bay Area average – means you can spend more time doing what you love, not stuck in traffic.

200 miles of pristine coastline paired with an annual average of 300 days of sunshine means that time spent outside the office is well spent.

21 weekly farmers markets across the region offer nationally recognized restaurants the ability to curate from the bounty of flavors grown in our region.

1.5M acres of protected open space/parkland and 1500+ miles of hiking and biking trails means you’ll never stop exploring in your own backyard.

58,800 stemmed lights covering 15 acres of Paso Robles’ rolling hills, 4 historic missions and 1 iconic castle are just the beginning of the arts & culture scene.

400 wineries and a plethora of breweries, cideries & distilleries where you sample the spirits and meet the makers

01 Easy Commuting

21.1 minute average commute time – 29% lower than state average and 36% lower than Bay Area average – means you can spend more time doing what you love, not stuck in traffic.

02 Pristine Coastline

200 miles of pristine coastline paired with an annual average of 300 days of sunshine means that time spent outside the office is well spent.

03 Farm-Fresh Fare

21 weekly farmers markets across the region offer nationally recognized restaurants the ability to curate from the bounty of flavors grown in our region.

04 Open Spaces

1.5M acres of protected open space/parkland and 1500+ miles of hiking and biking trails means you’ll never stop exploring in your own backyard.

05 Arts + Culture

58,800 stemmed lights covering 15 acres of Paso Robles’ rolling hills, 4 historic missions and 1 iconic castle are just the beginning of the arts & culture scene.

06 Wine Country

400 wineries and a plethora of breweries, cideries & distilleries where you sample the spirits and meet the makers

Whether you’re an outdoor enthusiast, a culinary connoisseur or arts + culture aficionado, the lifestyle you’re searching for is within reach.

A place to call home

With 15 cities and dozens of unincorporated communities, there’s a wide range of options to call home — whether that’s shoreside, near the heart of downtown, surrounded by wine country or rural living with a little more room to play.

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The best of California at your doorstep

Outdoor recreation galore. World-class wineries, farm-fresh dining and cold craft brews. A lively arts and culture scene. All within easy reach, so you can make the most of your evening, weekend or lunch break.

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Solid foundations

From kindergarten through graduate programs, San Luis Obispo and Santa Barbara Counties host a strong education system. Top-ranked universities and community colleges coordinate closely with K-12 schools, creating an environment of innovation and entrepreneurial spirit.

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A healthy outlook

First-rate healthcare means that your family is well taken care of here on the Central Coast. And the region’s fresh air, clean water and easy access to outdoor recreation make it easy to live a healthy and active life.

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Key Community Data Snapshot

Drill down into city, county, community and subregion-level data with an interactive + shareable infographic.

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